Abstract

PERELLO-OLIVER, Salvador  and  MUELA-MOLINA, Clara. The Radio Advertising in Spain and the Socio-Demographic Profile of his Audience. Palabra Clave [online]. 2012, vol.15, n.2, pp.224-251. ISSN 0122-8285.

A representative sample of430 radio spots, 1,664 taking into account their broadcasting frequency, has been characterized through variables such as the type of radio station, the time slot and the kind of product that is advertised. The obtained results are projected on the socio-demographic profile of the radio audience in Spain, characterized in this case by the variables age, role, and social class.

Keywords : Radio; advertising; radio spot; audience.

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