Abstract

DILLON, Alfredo. The Phraseology in Women's magazines: The Cases of Para Ti and Women & Co. Palabra Clave [online]. 2012, vol.15, n.2, pp.252-279. ISSN 0122-8285.

The purpose of this paper is to analyze the phraseology adopted by women's magazines in Argentina during the early 1990s, based on two cases that embody different approaches: a traditional one (Para Ti) and a more feminist-oriented approach (Women & Company). The analysis focuses on styles and personal pronouns to track the ways in which the relationship between the speaker and listener is constructed.

Keywords : Journalism; press; mass communication; mass media.

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