Abstract

CARRICO FERREIRA, Raquel Marques  and  SANTANA, Dhione Oliveira. The Force of Habit: A Study of Thematic Tradition in Globo Network's Soap Operas per time frame. Palabra Clave [online]. 2013, vol.16, n.1, pp.215-239. ISSN 0122-8285.

The Brazilian soap operas have taken the attention of viewers worldwide, and the Globo, in particular, has been a major responsible for this success. In Brazil, the exhibitions of the global soap opera traditionally take place in three ranges of time, each one identifying with a specific public profile and thematic content. The objective of this research is to observe this tradition though the method of contend analysis in the last ten years (2001-2011).

Keywords : Globo soap operas; Ranges of time; Thematic Tradition.

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