Abstract

GARCIA-SANTAMARIA, José Vicente. Television and Concentration in Spain: The Mediaset and Atresmedia Duopoly. Palabra Clave [online]. 2013, vol.16, n.2, pp.366-397. ISSN 0122-8285.

The recent takeover of Channel Cuatro by Telecinco and Channel La Sexta by Antena 3 has shaped a new audiovisual map in Spain, which has led to the creation of two large television platforms: Mediaset España and Atresmedia. Between the two of them, they dominate 54% of the open audience and control 88% of advertising revenue. Both these concentrations of media ownership can undermine the necessary pluralism in the media. They also have changed the entire television value chain and severely reduced competition in the audiovisual production markets and in the acquisition of rights to retransmit audiovisual content.

Keywords : Commercial television; audiovisual production; economic competition; cultural pluralism; Spain.

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