Abstract

NITRIHUAL-VALDEBENITO, Luis Alejandro; PACHECO-PAILAHUAL, Stefanie  and  FIERRO-BUSTOS, Juan Manuel. Welcome Modernity: Magazines in La Araucanía and the Building of Hegemony. Palabra Clave [online]. 2013, vol.16, n.2, pp.398-418. ISSN 0122-8285.

This article offers an analysis of the editorials that appeared in magazines published in the Araucanía region, in southern Chile, between 1912 and 1938. Using a methodology based on discourse analysis, the authors show the magazines played a key role in instituting modernity in a historical context marked by interculturality.

Keywords : Modernity; industry; magazines; hegemony.

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