Abstract

MERINO-BOBILLO, María; LLOVES-SOBRADO, Beatriz  and  PEREZ-GUERRERO, Ana María. User Interaction in Spanish Press Facebook Profiles. Palabra Clave [online]. 2013, vol.16, n.3, pp.842-872. ISSN 0122-8285.

The boom in social networks has prompted the press draw on these new communication channels as a way to interact with users. It is of interest to know how newspapers use these networks and the response from their followers. Accordingly, the study focuses on analyzing the Facebook profiles of the largest newspapers in Spain during the quarter from October to December 2012. The pivotal points of the article are oriented in two directions: one deals with how the newspapers in question exploit social networks, while the other focuses on the interaction with users.

Keywords : Press; journalism; social networks; Spain; Internet.

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