Abstract

COSTA-SANCHEZ, Carmen. The Distinctive Features of Mobile Media: Multimedia Integration, Customization, Geo-localization and Participation: A Study of Their Presence in Spanish Press Apps. Palabra Clave [online]. 2014, vol.17, n.3, pp.672-694. ISSN 0122-8285.

The Spanish press recently introduced its model for information mobility based on applications that attempt to take advantage of the characteristics and singularities of the Smartphone as a "new medium". This article examines the apps of the 20 mastheads most read in Spain to evaluate the extent to which they use that potential (basically multimedia integration, customization, geo-location and participation) as effectively as possible.

Keywords : Press; applications; journalism; mobile devices.

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