Abstract

RODRIGUEZ-ZOYA, Leonardo Gabriel  and  RODRIGUEZ-ZOYA, Paula Gabriela. The Dual Link between Social Representations and Media. Palabra Clave [online]. 2015, vol.18, n.3, pp.905-937. ISSN 0122-8285.  https://doi.org/10.5294/pacla.2015.18.3.12.

This paper develops a theoretical reflection which aims to develop a link between Serge Moscovici's proposed approach of social representations and the phenomenon of social communication. To this end, we propose and analyze the thesis of the double link between the social representations (SR) and the social communications (SC). The theoretical exploration of this thesis allows on one hand, problematize the role of the SR in the process of communication and social interaction and, on the other, contributes to elucidate how the SR was built, preserved and transformed through communication processes of social construction of meaning.

Keywords : Communication; partnership; communication process.

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