Abstract

VIZER, Eduardo Andrés  and  CARVALHO, Helenice. The Social Ecological Perspective and Excessive Media. Palabra Clave [online]. 2015, vol.18, n.4, pp.1087-1110. ISSN 0122-8285.  https://doi.org/10.5294/pacla.2015.18.4.6.

The "ecology" of means should not be conceived as a kind of environment that surrounds us and of which we are the "center", but as a system of production, circulation and consumption which are individuals, as consumers and (re) feeders of the system, which form the "environment". An ecological approach of traditional media (radio, film and television) introduces public consumers and the environment, and not the other (who uses whom?). An environment, a market through consumption practices fed to media system. On the other hand, in digital systems, we are all part of it, no external environment, and every act of consumption is also an act of circulation and production. For the profound impact of a technical device (whether hard or soft ) we investigate multiple interconnected and interactive dimensions within the environment in which it operates: power, resistance, time and space, sociality, languages, symbols.

Keywords : Ecology; media; mediation; system; socio-analysis.

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