SciELO - Scientific Electronic Library Online

vol.20 issue1Serial Fiction on TV: A Quantitative and Qualitative Approach to Consumption by Students of the Audiovisual Communication Program. The Spanish CaseFull Connectivity Resizes Contemporary Communication author indexsubject indexarticles search
Home Pagealphabetic serial listing  

Services on Demand




Related links

  • On index processCited by Google
  • Have no similar articlesSimilars in SciELO
  • On index processSimilars in Google


Palabra Clave

Print version ISSN 0122-8285


FIGARO, Roseli  and  GROHMANN, Rafael. Reception is for Thinking: A "Place" for Clashing. Palabra Clave [online]. 2017, vol.20, n.1, pp.142-161. ISSN 0122-8285.

The discussion about reception studies in Latin America is a geopolitical issue, as culture and power intertwine in it. In this sense, there is a socio-historical context that must be considered. Latin-American reception studies are opposed to the main currents researching communication, which separate the contexts ofproducts and circulation from the senses in the everyday clashes between social classes and popular culture. The hegemonic theoretical perspective in communication studies the subject as an object to be reached, protected, alerted or alienated. By resuming this discussion, we seek to: understand the relationships between the forces present in the process of scientific knowledge production; highlight a theoretical and methodological approach to the concept of social subject and of communication; discuss how the context of the last two decades has confronted and challenged the researchers of reception studies in their path to differentiate themselves from theoretical approaches returning with their linear design and of communication flow masquerading as "new" keywords to designate the subject of communication.

Keywords : Reception studies; communication; individual; Latin America.

        · abstract in Portuguese | Spanish     · text in Portuguese     · Portuguese ( pdf )