Abstract

HINOJOSA CORDOVA, Lucila. The New Golden Age of Mexican Cinema: A Local View of the Global Horizon of the Film Market. Palabra Clave [online]. 2019, vol.22, n.3, e2235. ISSN 0122-8285.  https://doi.org/10.5294/pacla.2019.22.3.5.

This paper aims to highlight the recovery of third millennium Mexican cinema in relation to the conditions of production, exhibition and attendance at commercial movie theaters that have prevailed in the country between 2010-2017, after a serious crisis that almost made it disappear in the 1990s. The study is part of a line of research into the political economy of Mexican cinema that has been conducted using a mixed method, combining documentary research, content analysis, surveys, and interviews. Results suggest that, since 2000, the Mexican film industry has been improving its production, attendance and box office indicators. Still, this is not reflected in the exhibition of national films at commercial movie theaters, which is conditioned by inequitable legislation for the sector that was amended to meet the demands of global capitalism. Results are also compared with indicators of other Ibero-American countries and supplemented by empirical data obtained from local studies about the audiences attending commercial movie theaters of an important city in northeastern Mexico. This study seeks to contribute knowledge to the field of cultural industries in Latin America.

Keywords : Film; Mexican cinema; film industry; film making; exhibitions; public; cultural users; audiences.

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