Abstract

MUJICA, Constanza et al. Audience Perceptions of the Use of Melodrama in News Programs: Between Enthusiasm and Contempt. Palabra Clave [online]. 2020, vol.23, n.4, e2341.  Epub Oct 06, 2020. ISSN 0122-8285.  https://doi.org/10.5294/pacla.2020.23.4.1.

In Latin America, news programs frequently leverage melodramatic resources: targeting of personal stories, exacerbation of emotions, use of rhetorical figures, close-ups, dramatic music, among others. This phenomenon tends to be criticized by experts, professionals, and members of the audience who associate melodrama with sensationalism or the coverage of irrelevant events. This article presents the results of two studies carried out in Chile using qualitative methods (focus groups, in the first case, and in-depth interviews, in the second). They aimed to explore the audience’s perceptions of the use of melodramatic resources in the Chilean open television news and the characteristics they value and reject, and find differences in such perception regarding informative coverage of highly emotional news, such as disasters. The results show mixed perceptions, between criticism and optimism, as the participants in both studies highlight that, while excess melodrama bothers them, its inclusion in news programs develops empathy and moves them to action. As to the coverage of disasters, stories are perceived differently between those affected and not affected by their consequences.

Keywords : Melodrama; news; news flow; television; reception; disasters.

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