Abstract

GURRUTXAGA REKONDO, Guillermo; ALVAREZ BERASTEGI, Amaia  and  AGIRRE MAIORA, Antxoka. Slow Journalism in Colombia: A Study on the Demands of Its audience and Its Challenges. Palabra Clave [online]. 2021, vol.24, n.2, e2423.  Epub May 21, 2021. ISSN 0122-8285.  https://doi.org/10.5294/pacla.2021.24.2.3.

This article analyzes some keys to the current situation of digital slow journalism (SJ) in the Colombian context. It discusses the results of an audience study and explores the viewpoint of the media belonging to this journalistic trend. Besides, it shares a survey of the Colombian population conducted in July 2019 whose purpose was to know SJ opinions and consumption habits. The country’s high knowledge of the narrative press stands out from the results. Actually, 56 % of Colombian digital press readers have accessed it at some point. This study also contrasts the public’s interests, perceptions, and demands with the response given by two Colombian SJ media, Arcadia and La Silla Vacía, through a comparative qualitative method. The chief conclusion is that Colombian readers value this type of journalism (rating it 4 out of 5), and 58 % of readers say they are willing to pay for its extra quality. Despite the financing problems these media face, the research envisages a growing market niche for SJ in Colombia.

Keywords : Latinamerican journalism; narrative journalism; slow journalism; La Silla Vacía; Arcadia; press; newspaper press; periodicals.

        · abstract in Spanish | Portuguese     · text in Spanish     · Spanish ( pdf )