SciELO - Scientific Electronic Library Online

vol.24 issue4Comparing the Topics Covered by Main Political Parties and Their Candidates on Twitter and Their Party Platforms. Analysis of the 2016 General Elections in Spain author indexsubject indexarticles search
Home Pagealphabetic serial listing  

Services on Demand




Related links

  • On index processCited by Google
  • Have no similar articlesSimilars in SciELO
  • On index processSimilars in Google


Palabra Clave

Print version ISSN 0122-8285On-line version ISSN 2027-534X


SEPULVEDA, Rita. YouTube's Engagement and Video Content about the Online Dating Application Tinder. Palabra Clave [online]. 2021, vol.24, n.4, e2446.  Epub Dec 13, 2021. ISSN 0122-8285.

Online dating solutions have diversified and increased in the number of users, mainly powered by mobile applications. Among them, Tinder has drawn the attention of the generalist press and academia due to a set of distinctive attributes that have posited several questions. This research proposes a methodological approach to understand what narrations related to the application and its users are disseminated on YouTube, an essential platform for spreading narratives about various topics and sharing content. A quantitative and qualitative analysis of the most influential YouTube videos on Tinder was carried out using digital methods. The results show that they portrayed the online dating stages, such as creating a profile, matching, and meeting, reflecting on and upholding the controversies associated with the application. The creation of videos was primarily driven by curiosity about Tinder and the need to provide appealing content to the audience.

Keywords : Mobile phone; communication; online dating; Tinder; YouTube; videos.

        · abstract in Portuguese | Spanish     · text in Portuguese     · Portuguese ( pdf )