Abstract

BARCENAS CURTIS, César. Políticas de diversidad cultural en el sector audiovisual de América Latina: posibilidades e incertidumbres en la era de las plataformas de streaming. Palabra Clave [online]. 2022, vol.25, n.2, e2523.  Epub May 23, 2022. ISSN 0122-8285.  https://doi.org/10.5294/pacla.2022.25.2.3.

The live streaming platforms of large operators such as Netflix have become established amidst the COVID-19 pandemic in Latin America. This scenario gives rise to unequal and inequitable processes in audiovisual production, distribution, and consumption. This paper intends to vindicate, recover, and encourage the discussion on audiovisual policy-making based on cultural diversity precepts to protect Latin American cinematographies and regulate the corporate, economic, and commercial power conditions of those companies that dominate the markets worldwide. The analysis strategy was based on a documentary and statistical review that describes how Latin American cinema shows a series of asymmetries, which remain in the analog stage and increase in a digital context. The lines of work proposed from this analysis are based on ten pivotal points to establish public policies for cultural diversity in the Latin American audiovisual sector.

Keywords : Latin America; cinema; digitalization; cultural diversity; communication policy.

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