Abstract

MONTENEGRO-VELANDIA, Wilson et al. Teaching Strategies: um olhar a partir de sua aplicação utilizada nos programas de administração. educ.educ. [online]. 2016, vol.19, n.2, pp.205-220. ISSN 0123-1294.  https://doi.org/10.5294/edu.2016.19.2.2.

The purpose of this article is to characterize the didactics used in college business administration programs. The research was conducted at eleven universities in the city of Medellin (Colombia). A mixed methodology was used, based on an exploratory and descriptive design. The information was collected from a sample of 206 students; three focus groups with teachers, each including six participants; interviews with program directors; and an analysis of educational projects. Among the findings, it was discovered there is little relationship between teaching strategies and the thought processes developed by students. One of the possible causes is the clear-cut preference among teachers for transmitting content, although it is possible to identify a tendency to use skill-based teaching strategies. The conclusion is that the teaching methods in business administration programs focus increasingly on helping students to develop skills. Nevertheless, this trend is still timid and, in some cases, out of line with the educational objectives of these programs.

Keywords : Development of skills; teaching method; university education; didactic technique; teaching business administration.

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