Abstract

BETANCOURT-GUERRERO, Benjamín  and  FRANCO-RICAURTE, Angélica M.. Competitive Benchmarking with four companies in the pork industry. Ing. compet. [online]. 2018, vol.20, n.2, pp.87-98. ISSN 0123-3033.  https://doi.org/10.25100/iyc.v20i2.5902.

This article is the result of a research of the pork industry. One of the projects was the formulation of the strategic plan for the industry from 2015-2018, whose objective was to design competitive strategies to improve the companies productivity and address competition successfully. A result of this research was the study of benchmarking in four companies of the pork industry in Valle del Cauca - Colombia, applying an exploratory-descriptive type methodology with a qualitative and quantitative focus and resorting to primary and secondary sources. Tabulation of the results is collected in the competitive profile matrix -CPM-, which allows the graphing of the comparative values for its interpretation in the spider diagram. The study of the four organizations evidenced the best performance factors as well as the deficiencies of each one. Organization A has a better performance in: environmental management and environmental protection, a deficient result in: quality management system, logistic distribution, food sustainability and management; B is successful in: production technology management, brand positioning, productive linkage, competent staff and raw material management, and shows an acceptable result in: management in the reproduction process, environmental management; C is successful in: management in the reproduction process, purchasing logistics, inventory, consumables, environmental management and food sustainability, however, it has flaws in: brand positioning and management, and acceptable in production technology, quality management, logistic distribution, productive linkage, technical and professional training; finally, D has an excellent performance in: management of reproduction processes, higher in: production technology, food sustainability, productive linkage, technical and professional training of its staff; acceptable in logistic distribution, environmental management, brand positioning and management.

Keywords : Competitiveness; Pork Industry; Profile; Benchmarking.

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