Resumo

VASQUEZ BERNAL, Jairo Alberto; POSADA ARRUBLA, Adriana  e  LAYTON COY, Pedro. PERSPECTIVE OF ECOTOURISM IN THE CUNDIBOYACENSE HIGHLANDS TO FORM A LOCAL NETWORK. rev.udcaactual.divulg.cient. [online]. 2010, vol.13, n.1, pp.147-156. ISSN 0123-4226.

Tourism development has allowed large-scale sub-sector classification in categories such as ecotourism. This category has in Colombia a significant potential, especially, because of the existence of innumerable natural resources, representing eco-touristic attractions. Since ecotourism is a relatively new concept, its activities often do not correspond to normed or defined points of view, and is also associated with other terms; therefore it became necessary to investigate and contrast it means and how to be implemented in the municipalities of the altiplano Cundiboyacense in Colombia. This process included a literature review, the identification of the population, the selection of target and study units, community, tourists, businessmen and city officials; besides the application of an instrument for data collection, registration and subsequent data analysis was carried out. This allowed, initially, to establish that residents and tourists do not have a clear concept about what is ecotourism, which had as result the proposal of a definition, based on what potential users look for, the activities they accomplish, the purpose of preserving the natural attractions and the benefits for the involved communities. On the other hand, to implement these aspects, a network scheme was constructed, taking into account, that businesses, tourists, community, natural beauty, municipal and environmental authorities are interrelated through ecotourism activities, developing a complex system of services, enabling the organizations that comprise the network, a sustainable growth and development.

Palavras-chave : Ecotourism activity; natural attractions; turists; business,network.

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