Abstract

DEL CAMPO M., Marcela  and  BONILLA M., Martha Isabel. Radio Advertising as a Cultural Experience to Develop Communicative Competence in Teaching English as a Foreing Language. Folios [online]. 2007, n.25, pp.97-104. ISSN 0123-4870.

This article proposes a cultural experience that innovates in the field of teaching English as a foreign language because it allows the students to be involved as active beings. It is a real experience of communication and genuine interaction where the basic principle is to provide elements that contribute to strengthen the autonomy, and the self-regulation to maximize the development of communicative competence.

Keywords : Radio; English; foreign language; communicative competence; English Teaching.

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