Abstract

OCHOA, HÉCTOR; GOMEZ LAGUADO, JUAN CARLOS  and  INFANTE DIAZ, JOSÉ ORLANDO. GIROS & FINANZAS: UNA HISTORIA DE ÉXITO CONTINUO EN EL MERCADO DE CAMBIOS. estud.gerenc. [online]. 2004, vol.20, n.90, pp.119-136. ISSN 0123-5923.

Money transfers, such an important business for Colombia , for 2004 is the second source of foreign currency after petroleum. Due to that reason the main financial groups have decided get in to the game. This case covers economic, social and market aspects and propose the future of the business.

Keywords : Remittances; transfers; social impact; marketing; fees; exchange difference.

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