Abstract

CAJIGAS ROMERO, MARGOT  and  RAMIREZ, ELBAR. LOS CONSORCIOS EXPORTADORES: ESTRATEGIA PARA VENDER EXTRALOCALMENTE. estud.gerenc. [online]. 2006, vol.22, n.98, pp.57-81. ISSN 0123-5923.

Under the title The exporting partnerships: Strategy to sell extralocalmente, it is exposed like across an exploratory investigation realized by means of businessmen´ s interaction in a desk fulfilled with periodic meetings for more than one year, a system of union is menaged to design between local companies, in to sell their products on Colombian selected markets and of some other nations. The international trade is not a game of sum zero, is feasible to find external markets where to sell the products of expanding economies, the firs market where it is necessary to compete is the national one and the businessmen agree to be organized to seek to sell on Colombian selected markets and of the word by means of the strategy Coexco (Comercializadoras Extralocales of Colombian) is the last message of the article.

Keywords : Strategy; the premises; the extrapremises; partnership; national market; foreign market.

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