Abstract

VELASQUEZ VASQUEZ, FRANCISCO  and  VERNAZA PACHECO, PABLO JOSÉ. IBM®: ¿MÁS ALLÁ DEL CONOCIMIENTO…?. estud.gerenc. [online]. 2006, vol.22, n.101, pp.125-148. ISSN 0123-5923.

The case ¿IBM: Beyond Knowledge…? shows how presidents Louis Gerstner and Samuel Palmisano managed and influence a positive change in people, its values and know-how so that IBM recover its leadership in the global market. IBM begins to generate knowledge, managing to be one of the businesses that has registered more patents in the last decade in the U.S. The case also shows dilemmas if the investigation and the knowledge acquired by the businesses has served or not to improve the quality of life of humanity.

Keywords : Investigation and development; equipment of high performance; outsourcing; management of the change; management of knowledge; consultancy; culture; innovation and technology; intellectual capital.

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