Resumo

CUEVAS VILLEGAS, CARLOS FERNANDO; TORRES GARCIA, CARLOS ALBERTO; GUZMAN POTES, JUAN GONZALO  e  HOLGUIN PONTON, JUAN CARLOS. EL PROYECTO DE EXPORTACIÓN DE VAJILLAS. estud.gerenc. [online]. 2007, vol.23, n.102, pp.139-155. ISSN 0123-5923.

Based on the design of a project, this case study illustrates the challenges and decisions faced by a Colombian company in the process of pursuing new markets. This process could call for a dramatic change in the operations of the company, which would then have to move from being an exclusively commercial company to becoming a manufacturing company also, thereby keeping its main product and conducting a vertical integration.

Palavras-chave : Export; Import; Germany; Ceramic Tableware; Investment; Project; Outsourcing; Weighted Average Cost of Capital.

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