Resumo

BERGGRUN PRECIADO, LUIS; GARCIA, JULIÁN ESTEBAN; GRANDE, AMALIA ANDREA  e  TORRES, PAOLA ANDREA. SOCIEDAD COLOMBIANA DE JUEGOS Y APUESTAS S.A. BURKENROAD REPORT. estud.gerenc. [online]. 2007, vol.23, n.104, pp.159-188. ISSN 0123-5923.

This paper presents a Burkenroad report of "Sociedad Colombiana de Juegos y Apuestas S.A", a company headquartered in Cali engaged in the gambling industry in the form of permanent bets or "chance". This company resulted from the merger of 18 out of 20 companies in total engaged in the gambling business in Cali . These companies merged to increase the likelihood of being awarded the bid arranged by the Valle del Cauca Department for this kind of business in the next five years. This report provides a brief description of the company, its market, an administrative summary, and an analysis of the risks faced by the organization. The last section of the report shows an approximate value of the company using the free cash flow method in two different scenarios. This report considers more feasible the second scenario, in which the stock valuation suggests a price per share of $2.04

Palavras-chave : Burkenroad report; Chance; Gambling; Increased Value.

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