Abstract

SINISTERRA RODRIGUEZ, MÓNICA MARÍA. MULTILOCALIZACIÓN: UNA ESTRATEGIA PARA COMPETIR GLOBALMENTE. estud.gerenc. [online]. 2009, vol.25, n.110, pp.85-110. ISSN 0123-5923.

Multilocation: a strategy for global competition This article, through an analytical bibliographical review, aims to show the relevance of the hypothesis that outlines multilocation as one of the best managerial strategies to compete globally, especially when the firms enclose competitive advantages and they are capable to identify and to take advantage of the comparative advantages of the regions. The main implication of this hypothesis is that it claims a bigger attention over the new necessities of managerial abilities with the purpose of tying the rupture of the chain value that the commercial integration generates.

Keywords : Multilocation; Chain Value; Competitive Advantages; Offshoring.

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