Resumo

GONZALEZ CAMPO, CARLOS HERNÁN. E-stakeholders: an application of stakeholder theory to e-business. estud.gerenc. [online]. 2010, vol.26, n.114, pp.39-57. ISSN 0123-5923.

In e-business, mass customization is the main strategy used by virtual organizations in the relationship with their stakeholders to transform their identification, recognition and management in a way that greatly differs from that of traditional organizations. This article provides a reflection and presents the results of a descriptive research project, theoretically developing the concept of e-stakeholders as a contribution to the evolution of stakeholder theory proposed by Mitchell, Agle and Wood (1997). This theoretical contribution of the concept of e-stakeholders can be used for studying the functioning of virtual organizations in future empirical research.

Palavras-chave : E-stakeholders; E-business; stakeholder theory; virtual organizations.

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