Resumen

ALONSO CIFUENTES, JULIO CÉSAR  y  GALLEGO LONDONO, ANA ISABEL. Monopoly of small-best in Valle del Cauca State. estud.gerenc. [online]. 2010, vol.26, n.116, pp.211-223. ISSN 0123-5923.

"Beneficencia del Valledel Cauca " is a state-owned enterprise in charge of exploiting the gambling monopoly in the state. Beneficencia del Valledel Cauca hired the consulting services of CIENFI at Universidad Icesi to conduct a market study and prepare a marketing plan that would serve as basis for bidding for concessions for exploiting the monopoly of the smallbets game in five different zones in Valle del Cauca State. One of the most important results of this study is the projection of small-bets game’s sales based, among other aspects, on a central tendency measure of the investment per person in a year. This case presents decision-making problem associated with the selection of a central tendency measure and the implications of that decision

Palabras clave : Central tendency measures; health transfers; chance; bias.

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