Resumen

ARREDONDO TRAPERO, FLORINA GUADALUPE; MALDONADO DE LOZADA, VERÓNICA DEL CARMEN  y  DE LA GARZA GARCIA, JORGE. CONSUMERS AND THEIR BUYING DECISION MAKING BASED ON PRICE AND INFORMATION ABOUT CORPORATE SOCIAL RESPONSIBILITY (CSR).: CASE STUDY: UNDERGRADUATE STUDENTS FROM A PRIVATE UNIVERSITY IN MEXICO. estud.gerenc. [online]. 2010, vol.26, n.117, pp.103-118. ISSN 0123-5923.

The articles objective is to demonstrate that a socially responsible consumer is interested of being informed about Corporate Social Responsibility (CSR) practices and is also willing to pay a higher price for a product made with CSR. Criteria of price as well as the interest of being informed about CSR practices were the two variables analyzed for the Chi-Square test. Even though CSR was declared as an important issue for the majority of participants, products made with CSR hasn’t achieved much influence in the buying decision making or in the need of being informed about the CSR practices. The need to create social consciousness for consumers to promote CSR practices through the buying decision making was also demonstrated.

Palabras clave : Citizen consumer; corporate social responsibility; buying decision.

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