Resumo

BRICENO MORENO, MARÍA DE LOS ÁNGELES  e  BERNAL TORRES, CÉSAR AUGUSTO. A review of case studies of knowledge management at four leading colombian organizations in market penetration. estud.gerenc. [online]. 2010, vol.26, n.117, pp.173-193. ISSN 0123-5923.

This article discusses several case studies of knowledge management and shows that there is a high degree of consistency between this concept and the organizational approach to knowledge management. It also demonstrates, however, that there is a significant difference in the relevance given to the constituent variables of management at each organization. This is a very important aspect to consider in designing, implementing, and evaluating any program in this field. These results were obtained from an investigation conducted in two phases. The first phase deals with a theoretical review of the concept of and approaches to knowledge management, and the second phase is related to the work in the field, which involved interviewing ten managers and conducting surveys among 525 individuals from four leading organizations in market share penetration in the manufacturing and service sectors based in Bogota, Colombia.

Palavras-chave : Knowledge management; competitiveness; competitive strategy; competitive resources.

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