Resumo

FLORES CASTRO, ALEJANDRO. Social enterprise based on alliances. The case of the sanitation market as a model of social change and innovation. estud.gerenc. [online]. 2012, vol.28, n.spe, pp.149-168. ISSN 0123-5923.

The opportunities to improve the quality of life at the base of the social pyramid can be tapped thanks not only to government grants, but also to public-private-social (PPS) alliances. The objective of this work is to design a new business model - a social enterprise - which meets the needs that the state and the private sector cannot provide on their own. The proposal is based on alliances with various stakeholders, suggesting a business model that promotes access to sustainable quality sanitation services by incorporating change as a substantial component in order to achieve a new paradigm with regards to the conception of access to sanitation services to those at the base of the social pyramid.

Palavras-chave : Social enterprise; quality of life; partnerships; change; value generation.

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