Abstract

ROMAN CASTILLO, Ruth Esperanza; GOMEZ MEJIA, Alina  and  SMIDA, Alí. The organizational social capital of the innovative small enterprise. A study on its measurement in the cities of Cali and Medellin. estud.gerenc. [online]. 2013, vol.29, n.128, pp.356-367. ISSN 0123-5923.

This paper applies the concept of social capital in organizations. A tool for measuring the cultural aspects of this intangible capital is proposed using a Likert-type scale. A questionnaire was applied to a sample of small enterprises with an innovator profile in Cali and Medellin (Colombia). The average measurements obtained and the analysis of correlations between the different variables in this study led us to conclude that these enterprises have a positive perception of the quality of their internal social relationships, as well as those maintained with their stakeholders. However, we identified certain weaknesses which could be modified in order to improve the collective competences of these firms so that they may become an effective vehicle for innovating and creating sustained competitive bases.

Keywords : Social capital Organizational; Social Capital; Intangible assets; Measuring of intangible assets; Innovative enterprises.

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