Resumen

MARINAO ARTIGAS, Enrique; TORRES MORAGA, Eduardo  y  CHASCO, Coro. Familiarity with tourist destinations. Role of the perception of benefits. estud.gerenc. [online]. 2014, vol.30, n.132, pp.243-251. ISSN 0123-5923.

The objective of this study is to determine whether the symbolic benefit obtained by tourists is a consequence of the functional and hedonic benefit conferred by the place. The aim is to determine whether the tourist destination is more familiar to tourists, e.g. to what extent they have a better perception of the symbolic benefit. Different scales have been identified using a confirmatory factor analysis in order to measure these relationships. A sample of 750 tourists was selected by means of a non-random quota sampling, in which the population was segmented into three Chilean tourist destinations: beaches, lakes, and tourist attractions. The existence of a relationship between perceived benefits and familiarity, can be very important for the tourist destination in order to generate positive perceptions in the tourist.

Palabras clave : Familiarity; Functional benefit; Hedonic benefit; Symbolic benefit.

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