Abstract

ESCANDON BARBOSA, Diana Marcela  and  HURTADO AYALA, Andrea. Determinants of export orientation and performance in SMEs exporters in Colombia. estud.gerenc. [online]. 2014, vol.30, n.133, pp.430-440. ISSN 0123-5923.

Based on the concept of market orientation defined in the field of international marketing, this article analyzes the determinants of export orientation and its influence on the business performance of exporting SMEs in Colombia. From a survey conducted in 2011, consisting of 297 Colombian manufacturing SMEs, a model of multi-layer perceptron type neural networks is estimated to establish the importance of the determinants of export orientation as factors influencing the business performance of the Colombian export SMEs. It is concluded that the entrepreneurial orientation and innovation are the determinants of the market orientation exporter that influence the business performance of SMEs in Colombia.

Keywords : Export orientation; Business performance; SMEs; Innovation; Entrepreneurship.

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