Resumo

NARANJO-VALENCIA, Julia C.  e  CALDERON-HERNANDEZ, Gregorio. Building a culture of innovation. A proposal for cultural transformation. estud.gerenc. [online]. 2015, vol.31, n.135, pp.223-236. ISSN 0123-5923.

This paper presents the cultural transformation model for innovation that has been implemented in the Sumicol Company, which is part of the Corona Organization. The model distinguishes three stages: current culture diagnosis, target culture definition, and identification of the gaps that must be filled in order to reach that culture. The research was carried out as a case study focusing on the qualitative perspective made from documentary analysis, in-depth interviews and focus groups, and supplemented with a quantitative description of culture. From the results a cultural transformation model, the identification of former culture, and the identification of cultural traits for business innovation, were obtained.

Palavras-chave : Organizational culture; Cultural transformation; Innovation.

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