Resumo

ALONSO CIFUENTES, Julio César  e  GALLO CORDOBA, Beatriz Eugenia. Projection of demand: This is not a normal problem!. estud.gerenc. [online]. 2015, vol.31, n.135, pp.237-239. ISSN 0123-5923.

This case discusses a problem that may arise when using a semi-logarithmic linear model to forecast the demand of a given product. This problem is presented using the discussion that emerges in a company that is looking for an approach to forecast the demand of its leading product. The reader faces the challenge of deciding which approach is adequate to the problem.

Palavras-chave : Linear regression model; Forecast; Semi-logarithmic model; Normal error term.

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