Abstract

JONES, Carola; MOTTA, Jorge  and  ALDERETE, María Verónica. Strategic management of information and communication technologies and electronic commerce adoption in MSME from Córdoba, Argentine. estud.gerenc. [online]. 2016, vol.32, n.138, pp.04-13. ISSN 0123-5923.  https://doi.org/10.1016/j.estger.2015.12.003.

This paper analyzes the causal factors of the level of electronic commerce adoption (ECA) among Micro, Small and Medium Enterprises (MSMEs). Contingent Theory is used as the basis for building a structural equation model. The model assigns a mediating role to the 'ICT strategy and management control' variable. The study is based on a survey of 139 MSMEs from Córdoba, Argentina. Results show that the mediating variable positively affects ECA, and therefore, the organizational performance. Besides this, the e-readiness of a firm directly and indirectly influences ECA.

Keywords : Electronic commerce; Information and Communication Technology; Management.

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