Abstract

TARAPUEZ, Edwin; GUZMAN, Beatriz Elena  and  PARRA HERNANDEZ, Ramiro. Strategy and innovation in Colombian MSMEs winning the Innova award 2010-2013. estud.gerenc. [online]. 2016, vol.32, n.139, pp.170-180. ISSN 0123-5923.  https://doi.org/10.1016/j.estger.2016.01.002.

This research, exploratory and descriptive, aims to inquire about the association between some variables of strategy and innovation, in Colombian SMEs that won the Innova Award of the Ministry of Commerce, Industry and Tourism in the period 2010-2013. The method used was multiple correspondence analysis, in which associations between modalities were found. The most important results of the research show that there is a strong association of enterprises that conduct a comprehensive process of strategic management (formulation, implementation and monitoring) with the positive results of innovation (patents and licensing revenue generation), with a proactive or preactive business management style and a flexible organizational structure, among others.

Keywords : Strategy; Innovation; MSMEs; Innova award.

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