Abstract

ARAQUE-JAIMES, Diana L.; SANCHEZ-ESTEPA, Julián Mateo  and  URIBE-R, Ana Fernanda. Connection between internal marketing and organizational commitmentin Colombian Technological Development Centers. estud.gerenc. [online]. 2017, vol.33, n.142, pp.95-101. ISSN 0123-5923.  https://doi.org/10.1016/j.estger.2016.12.005.

This research identifies the relationship between internal marketing and organizational commitment intwo Colombian Technological Development Centers. The research method used is a quantitative correlation not experimental one and the sample consists of 100 employees of two corporations located in the municipality of Piedecuesta, Colombia, who were exposed to the Internal Marketing Questionnaire of Bohnenberger and Organizational Commitment Scale of Meyer and Allen. The results proved the existence of a significant moderate positive correlation between internal marketing and organizational commitment. In addition, it determined that the affective component of the organizational commitment is the one with the greatest response to internal marketing practices.

Keywords : Internal marketing; Organizational commitment; Technological development centers; Human management; Human resources.

        · abstract in Spanish | Portuguese     · text in Spanish     · Spanish ( pdf )