Abstract

CEPEDA-PALACIO, Samuel David; VELASQUEZ-ESTRADA, Libardo José  and  MARIN-GOMEZ, Beatriz Eugenia. Evaluative analysis of marketing process in the internationalization of small and medium food companies in Medellin. estud.gerenc. [online]. 2017, vol.33, n.144, pp.271-280. ISSN 0123-5923.  https://doi.org/10.1016/j.estger.2017.06.006.

The following paper intends to analyze the marketing strategies for the internationalization of food small and medium-sized enterprises (SMEs) in the city of Medellin (Colombia), with the purpose of showing the context where those companies are when it comes to expand their operations into foreign markets. By means of an evaluative methodology, a qualitative study is presented, which uses the different points of analysis required by those studies (input, process and product), creating four emerging categories showing the current situation of those companies in terms of incursion process, resources available, main obstacles, and problems with the information of the market.

Keywords : Internationalization; International Marketing; SMES.

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