Resumo

FLORES-FLORES, Adán Jacinto  e  ALVAREZ-HERRERA, Maritza. Pokémon Go and its success factors: design of a theoretical model. estud.gerenc. [online]. 2019, vol.35, n.152, pp.321-330. ISSN 0123-5923.  https://doi.org/10.18046/j.estger.2019.152.3265.

Pokémon Go is a downloadable game based on localization that caused a collective hysteria during its launch in 2016. This article, through documentary research, aims at designing a theoretical model based on Pokémon Go’s success factors. Five success factors were identified: 1. nostalgia, 2. free download, 3. continuous updates, 4. gaming dynamics, and 5. healthy implementation of micropayments. The theoretical model designed can influence the development of subsequent strategic models that help decision makers in the strategic organizational direction. In addition, the present theoretical contribution can be capitalized by the academic community to analyze in depth the market of electronic applications in subsequent empirical research.

Palavras-chave : Pokémon Go; Pokémon; competitive advantage; success factors; theoretical model.

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