SciELO - Scientific Electronic Library Online

 
vol.37 número158Conectividade social e satisfação no trabalho em teletrabalhadores mexicanos durante a pandemia: o papel mediador do bem-estar afetivoProposta de um modelo de análise de trilha para estudar alguns efeitos percebidos causados pelo COVID-19 na atividade produtiva índice de autoresíndice de assuntospesquisa de artigos
Home Pagelista alfabética de periódicos  

Serviços Personalizados

Journal

Artigo

Indicadores

Links relacionados

  • Em processo de indexaçãoCitado por Google
  • Não possue artigos similaresSimilares em SciELO
  • Em processo de indexaçãoSimilares em Google

Compartilhar


Estudios Gerenciales

versão impressa ISSN 0123-5923

Resumo

GUSTMANN DE CASTRO, Beatriz Leite et al. Entrepreneurship and coronavirus: impacts, strategies, and opportunities in the global crisis. estud.gerenc. [online]. 2021, vol.37, n.158, pp.49-60.  Epub 19-Mar-2021. ISSN 0123-5923.  https://doi.org/10.18046/j.estger.2021.158.4304.

The present study aimed to identify the impacts and strategies of entrepreneurs from different market segments during the COVID-19 crisis scenario. Semi-structured interviews were carried out with 17 entrepreneurs from different segments, transcribed, and submitted to content analysis. The results highlighted the effects of a personal and professional order, emphasizing the financial field and strategies for disseminating products and services while focusing on quality and flexible payment terms. Regarding opportunities, professional growth, reinvention, new ways of working, professional development, and e-commerce were of note. It was possible to conclude that some segments present higher demand, evidencing the trend of change in the consumption pattern of society due to the current scenario. Finally, further studies are suggested in terms of research participants, geographic extension, and market segmentation.

Palavras-chave : entrepreneurs; COVID-19; impacts; strategies; opportunities.

        · resumo em Português | Espanhol     · texto em Português     · Português ( pdf )