Abstract

DEMUNER-FLORES, María del Rosario; DELGADO-CRUZ, Alejandro  and  VARGAS-MARTINEZ, Elva Esther. Innovation and performance: Relationship mediated by learning and market orientation in Mexican companies. estud.gerenc. [online]. 2022, vol.38, n.162, pp.82-94.  Epub Mar 24, 2022. ISSN 0123-5923.  https://doi.org/10.18046/j.estger.2022.162.4706.

Innovation is the strategy of companies for the creation of value, improvement of their competitiveness, and sustainable development. The purpose was to analyze the influence of innovation on business performance as mediated by learning and market orientation. An explanatory quantitative study was carried out in a sample of 71 Mexican companies. Equation modeling was used. These tested the influence of innovation on business performance, learning orientation, and market orientation. The significant influence of innovation on performance was also revealed through the mediation of learning and market orientation. Innovation is thus highlighted as a primary factor of performance to visualize better business conditions and expectations.

Keywords : innovation; learning; market orientation; performance.

        · abstract in Spanish | Portuguese     · text in Spanish     · Spanish ( pdf )