Abstract

RUBIANO-OVALLE, Oscar  and  GAVIRIA-CUEVAS, Jenny Fabiana. Selecting corporate strategies using an Analytic Network Process Model: A case study. estud.gerenc. [online]. 2023, vol.39, n.168, pp.341-356.  Epub Oct 30, 2023. ISSN 0123-5923.  https://doi.org/10.18046/j.estger.2023.167.5873.

The selection of organizational strategies should be approached with a systemic process that interrelates the decision elements. The objective of this paper is to present an organizational decision framework that incorporates the key elements in a decision-making process to select the best strategic option, considering the interdependence among all of them. A large Colombian company in the manufacturing sector is used as a case study. The Strengths, Weaknesses, Opportunities, Threats and Opportunities (SWOT) and the Analytical Network Process (ANP) approaches were combined for this purpose. The network integrates SWOT, Porter's generic strategies, corporate strategies, and, as a new addition, key success factors (KSF). The results include the simultaneous ranking of the generic strategies and associated corporate strategies, as well as the ranking of the influence the key criteria clusters on the prioritized strategies.

Keywords : ANP; SWOT; strategy; multi-criteria; decision-making.

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