Abstract

PICARD, Mélanie S.  and  MANFREDI, Luciana Carla. Operationalizing a corporate sustainability transformation in a fast-moving-consumer goods company. estud.gerenc. [online]. 2023, vol.39, n.169, pp.464-475.  Epub Dec 22, 2023. ISSN 0123-5923.  https://doi.org/10.18046/j.estger.2023.169.5989.

Recent research shows the need to address sustainability from a problem-solving perspective. Taking the case of an international company, which is advanced in that matter, the purpose of this article is to document the key success factors to operationalize a sustainability transformation, as well as a step-by-step process for its deployment. Adopting a qualitative approach, the methodology relies on in-depth interviews with semi-structured questions, collecting the return of experience of 32 employees. The findings highlight three challenges: the implementation of sustainability indicators, organizational silos, and the shift towards a sustainable business model. As a result, it was possible to identify these key success factors: systematize the culture of measuring, introduce a transversal eco-governance, and conceptualize the transformation at scale with a progressive deployment.

Keywords : sustainability; transformation; operationalization; corporate; methodology.

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