Resumo

SILVA, Renán. Popular books in Colombia , 1930-1948: editorial strategies, textual forms and intended meanings. rev.estud.soc. [online]. 2008, n.30, pp.20-37. ISSN 0123-885X.

This article explores a group of editorial mechanisms through which editors shape books as a function of their readers ideals. It also examines the commonplace notion in the history of publishing and reading that "meaning is inscribed in its own material forms": in the case of the book, though the visual, typography, the relationship between the white page and black letters, size, binding, etc. The article is based on a careful study of a collection of popular books, the Spanish Araluce collection, which circulated widely in both Colombian cities and the countryside during the frst half of the twentieth century.

Palavras-chave : Popular books; reading; readers; popular classes; publishing industry; education.

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