Resumen

PEDRAZA, Luis F; RAMIREZ GARCIA, Richard  y  EDITSON HERNANDEZ, Óscar. Design and implementation of a pilot platform of electronic marketing for development of icts applications in the community of Ciudad Bolívar. Tecnura [online]. 2011, vol.15, n.28, pp.42-52. ISSN 0123-921X.

In this project presents the design of a pilot platform of electronic marketing aimed at the community of Ciudad Bolivar locality in Bogotá Colombia that allow offer products and service store residents of locality and aims to become a platform for improvement and economic development of the same, especially of small and medium enterprises creating new market to opportunities and new business objectives. In this paper shows, a socio-economic study of Ciudad Bolivar locality, that allow to be located in the development environment which above tool is implemented, as well as structural design and application software implemented in a virtual server on Internet. The platform of electronic marketing called MiMercado is designed to provide consultation on the cheaper products of the locality, location of the place where the product is sold and the way to contact and do business. The designed application allows to self-employed and professionals to offer services one way interactive and quick in order that make a drop in unemployment in the locality and at the same time enabling to improve access to ICTs (Information and Communications Technology) of sector people.

Palabras clave : Content Management; Joomla; Electronic Marketing; Free software; ICTs.

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