Resumo

GOMEZ NINO, Ofelia. Human resource productivity, strategic factor of production costs andquality of product: Clothing industry in Bucaramanga. Tecnura [online]. 2012, vol.16, n.31, pp.102-113. ISSN 0123-921X.

This document summarizes the results of research in companies infant apparel industry in Bucaramanga, whose purpose was aimed at analyzing the variables: assessment of human resources in terms of inputs and cost elements, staff productivity linked as a strategy of cost and product quality, all according to strategies of low cost leadership and differentiation. The methodology serves a descriptive study with a population of 224 companies, of which 52 were taken for study. These were selected through a nonrandom sampling by trial and convenience under the following criteria: business activity registered children's clothing and renewed the Chamber of Commerce of Bucaramanga in 2010 and located in different points of concentration of industry. The information was provided directly by owners or managers who participated in the study. The information was obtained from primary and secondary sources. For the collection of primary sources was used an instrument with 32 questions related to the variables studied, information was analyzed through statistical tools and technologies. The research showed that significantly affects the human resource in the generation of value, productivity and minimizing costs in these companies. Therefore, the workforce becomes a strategic management to achieve better quality products, differentiated and cost attractive to venture and stay on the market.

Palavras-chave : Product quality; competitiveness; production costs; strategies; productivity; human resources.

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