Context:

Cartagena de Indias is one of the destinations where there is economic potential due to the tourist attractions that characterize it such as Las Murallas, and its port. The above serves as the basis for the operation of different tourist companies where tours are carried out and the guide is highlighted as a base to carry out these activities. However, there are difficulties in tourist companies in this city when providing the service because the guides are independent workers who can select the company that best suits them to work without the need to be formally linked, therefore, a case may arise of immediacy where a tour is required, but the trusted guide who is usually contacted is not available. In this way, the objective of this research was to select competent tourist guides to carry out tours in cases of immediacy presented in agencies of Cartagena de Indias.

Methodology:

The research was of a mixed type with a sequential exploratory design, where the interview technique was applied to obtain direct information from employees who work in tourism companies located in Cartagena de Indias and the bibliographic review technique in order to obtain literary references that provide relevant information on the topic addressed in this research. The foregoing served as a basis to correctly apply the Ideas Assessment Matrix technique and determine competent tourist guides to carry out tours in cases of immediacy presented at agencies of Cartagena de Indias.

Results:

The appropriate tour guide was obtained to carry out the tour in case of immediacy, which has different advantages such as the knowledge of different languages and the adequate handling of the guide techniques.

Conclusions:

The application of the Ideas Assessment Matrix technique allowed determining competent tourist guides to carry out tours in cases of immediacy presented at agencies of Cartagena de Indias.