Abstract

CHANCHI-GOLONDRINO, Gabriel Elías; OSPINA-ALARCON, Manuel Alejandro  and  RICO-RODRIGUEZ, Fabián. Proposal of a Set of Accessibility Recommendations to Improve the Positioning of Corporate Web Portals. Rev. Cient. [online]. 2022, n.45, pp.390-401.  Epub Oct 18, 2022. ISSN 0124-2253.  https://doi.org/10.14483/23448350.19374.

One of the key factors that contribute to improving the positioning of corporate web portals is accessibility, considering the large number of users and the volume of content available on the Web. Accessibility enables search engines to give priority to those portals that have incorporated these features. The objective of this article is to propose a set of accessibility recommendations to improve the positioning of corporate web portals, which were determined based on the guidelines and levels of conformity of the Colombian accessibility standard NTC 5854. For the methodological development of this research, the four phases of the iterative research pattern proposed by Pratt were considered: observing, identifying, developing and testing. These made it possible to define the recommendations and verify their relevance in accessibility inspections. As a main result, a set of recommendations was obtained for the accessible design of web portals, which were focused on improving the these sites’ positioning and grouped according to the four principles of the NTC 5854 standard. In addition, an automated tool was developed which allows conducting accessibility inspections of web portals using the defined recommendations. In conclusion, the inspection carried out on the JanuswWeb portal with the developed tool made it possible to verify the relevance of the recommendations, in order to enable a greater number of users to access, perceive, operate, and understand the content of the Web.

Keywords : accessibility; corporate web portals; positioning; web accessibility; web positioning..

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