Resumen

FAIR, Hernán. The Neoliberal Capitalist Discourse from a Lacanian Perspective. Desafíos [online]. 2019, vol.31, n.1, pp.193-235. ISSN 0124-4035.  https://doi.org/10.12804/revistas.urosario.edu.co/desafios/a.5586.

This paper analyzes the way to build political subjectivity of neoliberal capitalism using tools from Lacan s theory of discourses. I concludes that neo-liberalism was constituted as a new master discourse during the 1990s. The new master was structured through an updated articulation of the capitalist discourse with a university discourse and a reformulation of the old master discourse. Through the metaphorical constructions and the superego mandate of their representatives, this discourse was invested with a corporal and linguistic enjoyment. In turn, the master demonstrated giving up part of the enjoyment to the slave-worker through a fantasy of freedom in order to choose autonomously in the market, participate horizontally with the boss in the new flexible order and access, through sacrifice, a future of wealth of the rich. This illusion of the return of enjoyment to the slave reinforced the political domination of the mas ter-businessman. In the Argentinean case, together with the Convertibility Plan as an object a cause of desire, from Menem to De la Rúa it was found a change of register in the superego commands and in the sources of enjoyment, within a same neoliberal capitalist discourse of social disciplination.

Palabras clave : Theory of discourses; neoliberal capitalism; enjoyment; political theory Lacanian psychoanalysis..

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